Brand strategy

Word to the Wise helps start-ups, established businesses and mission-driven built environment practitioners to clarify their purpose before confirming the target markets to match. We'll encourage you to consider your short and long-term goals in business, help you to understand your audience, and design appropriate communications strategies to help your messages stick. Above all, we'll challenge you to define the core manifesto and values that will sustain your day-to-day efforts.

Brand development briefs are a mainstay of our work and we love mining for the minute details that will become the cornerstones of enterprise activity. We craft highly detailed briefs that inform branding identities for our clients, and we do this in collaboration with the branding and identity design studios we trust.

Content copywriting, editing and research

Detailed research and concise copywriting underpin all that we do. We believe in producing easily understood, reliable content for all industries and audiences, across print, broadcast and online media.

Corporate communications and projects we relish include web content creation and management, EDMs and newsletters, socials and print collateral for marketing purposes.

Pitch submissions and tender writing

We work on submissions of various sizes and types, having penned and coordinated successful tender submissions (>$20M) for architects through to government policy responses and grant applications.

If you are looking to win more work or to garner support within your industry, contact Word to the Wise to discuss the scope of your campaign proposal.

PR and media relations

Targeting the right media with timely and newsworthy content is key to brand awareness. As a former journalist, Jo leverages existing media relationships and crafts eye-catching releases after identifying the best PR strategies that will align target audience views with company goals.